Tier1CRM™ to unveil new iPad app, ACE Perspective™ for Streamlining Marketing Events

San Francisco, August 29, 2011 – Tier1CRM™ will be demonstrating its new iPad app, ACE Perspective™ at Dreamforce™ 2011, salesforce.com's annual user and developer conference in San Francisco. ACE Perspective™ offers a greener, more social alternative to the traditional package of information provided to event and conference attendees of Capital Markets events such as analyst and company presentations. The ACE Perspective™ app, which can work offline, replaces the paper itineraries and presentation materials provided to clients booked into marketing events created using Tier1CRM's ACE Event Manger™ (AEM) application with an interactive experience that not only allows them to view their schedule and whom they are meeting with but permits them to take private notes, and to securely provide feedback to their hosts regarding the presentations, presenters, deal pitches and events they are attending.

"ACE Perspective™ changes the traditional means that capital markets firms invite their clients to analyst and company marketing events as well as conferences, and eliminates the reams of paper that must be printed and handed out," said Mark Notten, CEO of Tier1CRM. "But what is really interesting is how ACE Perspective™ now allows a more social interaction between attendees and hosts such as securely communicating their feedback of a deal, or sharing their opinion of an analyst or company that has been presented. This allows our customers to be more efficient and responsive, and most importantly to react and respond to their client interests to deliver better client service."

Key features offered by ACE Perspective™ includes:

• intuitive display of the invitee's itinerary synched from Salesforce with the ability to export meeting details to their personal calendar;
• information on presenters and hosts including photos, bios, company and contact information if provided;
• meeting details including location, and a customizable meeting synopsis;
• provides secure wireless access to each meeting's contents that has been uploaded for sharing such as presentations, research reports and deal pitches;
• information securely delivered to an iPad with cached offline access;
• allows users to take private notes related to the presentations and share that information with colleagues using native iPad email;
• streamlines the feedback process by allowing users to provide their comments regarding the meeting back to their hosts;
• eliminates the need for pre-printing paper itineraries, presentation materials and handouts in advance and allows the hosts and presenters to have more time to create and issue final versions by uploading them electronically.

"We are introducing ACE Perspective™ as a powerful toolkit that our team will adapt to our client's specific needs," said Mario Lollino, Vice President of Product Strategy at Tier1CRM™. "For instance, it can be further customized to each client's specific needs and completely white-labeled to their own logos and branding prior to being installed on the AppStore™ under their name."

Tier1CRM™ currently soliciting interest in users of ACE Perspective™ via a beta program. Contact info@Tier1CRM.com for more information.