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Integrated Marketing Manager
New York City, New York

 

This role will take ownership of the execution of Tier1CRM’s marketing communications plan, developed in line with business goals, to increase awareness of the Tier1CRM brand through all channels as it continues to grow. This position is responsible for achieving marketing and sales objectives through execution and delivery of fully integrated marketing programs which are on brand and measurable. The Integrated Marketing Manager will be integral in the development of the corporate website, thought leadership, corporate messaging, client communications, events and social media marketing initiatives. This role is based in midtown Manhattan, reporting to the Chief Marketing Officer.

Primary responsibilities include:

  • Devise and plan well thought-out campaigns for corporate promotion, launching of new solutions, etc., based on the marketing communications strategy
  • Oversee and project manage marketing programs across all channels
  • Conduct general market research to keep abreast of industry trends, targeted markets, and competitor’s marketing movements
  • Support and execute thought leadership strategy and assist in the creation of content such as white papers, case studies, infographics, videos and blog posts
  • Work closely with senior stakeholders to drive innovation and thought-provoking marketing collateral to drive awareness, lead generation and adoption
  • Produce ideas for thought-leadership events and activities, and organize them efficiently to create the best ROI possible
  • Participate in the development of the corporate brand guidelines and messaging framework for the company
  • Provide on a regular basis analytical reporting of key marketing activities across the business of relevant performance metrics to prove ROI, based on established KPIs
  • Build strategic partnerships with our PR agency to ensure timely content focus on hot topics and themes
  • Responsible for producing informative content for the company’s online presence, editorial design and content production in relevant formats (blogs, infographics, etc.)
  • Conduct Net Promoter Score client surveys and generate other ways to solicit client feedback/testimonials
  • Collaborate with the firm’s strategic partners on co-marketing opportunities
  • Work closely with the Senior Leadership team and other key stakeholders around the business to achieve buy-in and support to ensure success of marketing initiatives
  • Be a brand ambassador. Lead by example and by the company values to ensure people across Tier1CRM feel proud and engaged in the company vision and culture, and be a positive influencer

What we look for:

  • At least five years experience in a B2B marketing communications role
  • Knowledge of the financial services industry, preferably at a FinTech company or bank, with proven experience marketing to capital markets audiences
  • Superior communication, writing and editing skills
  • Analytical and creative thinker, resourceful and well-organized
  • Up-to-speed with current and online marketing techniques and best practices
  • Must be detail-oriented self-starter able to work both independently and in collaboration
  • Demonstrated ability to manage delivery of projects/programs in a cross functional, geographically dispersed environment in a timely and effective manner
  • Demonstrated leadership skills and experience managing cross-functional teams
  • Excellent interpersonal skills at all levels, particularly with senior management and internal support functions within other departments
  • Experience with Adobe InDesign, Photoshop, Illustrator, Dreamweaver, or similar design/layout applications a plus
  • Knowledge of Salesforce Pardot or other Marketing automation platform a plus

Please email or fax your cover letter and resume to:
Hiring Coordinator
Tier1CRM Inc.
Tel: (647) 251-3800
Fax:(647) 251-3801
email: careers@Tier1CRM.com (pdf or text format submissions only)

Only those individuals being considered will be contacted.