Tier1CRM believes the future of enterprise software is Cloud Computing. Our focus is on creating innovative vertically specialized applications which run on the new Platform as a Service (PaaS) enabling technologies such as Salesforce’s Force.com.

Tier1CRM’s advanced CRM solutions help our clients to compete more effectively through faster access to relevant information, improved communication and higher levels of workflow automation.

Tier1CRM’s advanced CRM solutions help our clients to compete more effectively through faster access to relevant information, improved communication and higher levels of workflow automation.

Tier1CRM provides specialized Cloud Computing CRM solutions for Capital Markets and other financial services market segments. As an original product & consulting partner of Salesforce, Tier1CRM leverages a long history and deep financial services expertise to offer the powerful Tier1ACE™ product suite, with products and services for sell- and buy-side firms via the Salesforce AppExchange.

We currently have an opportunity for a Marketing savvy, creative and detailed oriented individual who has a passion and a flair for communicating with clients and software developers alike.

Our perfect candidate is someone who comes from a software development or FINTech environment who enjoys discovering, gathering and documenting requirements then turning them into workflows and features users can’t live without.

Seeing your hard work come to fruition, hearing clients are excited by the new features is what you live for so designing solutions to complex workflows is something you take pride in giving it a 360° scrutiny.

Marketing Operations Specialist

This role will take ownership of articulating the benefits of Tier1CRM’s solutions, products and features to strengthen our brand and drive revenue across sales and marketing. This position is responsible for overseeing product marketing requirements across the firm, as well as intuitively determining product promotion needs based on marketing activities. The Product Marketing Manager will be integral in the development of the sales enablement marketing materials and help educate clients, prospects, constituents and employees. This role is based in midtown Manhattan, reporting to the Chief Marketing Officer.

Primary responsibilities include:

  • Coordinate activities with marketing team to support their initiatives, ensuring a consistent voice and cultivating an engaged web and social media community
  • Build on an increasingly important online presence to grow brand awareness and cultivate a community of followers and influencers
  • Execute online content strategy and lead-generation best practices for web, mobile, email, social and digital advertising media to support the sales funnel
  • Advise and execute on web strategy, including audience-centric navigation and user experience
  • Maintain and update corporate website, ensuring the consistent publishing of relevant content and an updated blog
  • Assist in setting up marketing automation tools while streamlining digital marketing processes and building a marketing communications ecosystem
  • Help identify new marketing opportunities through online activity
  • Report on the progress of applying various web and social media tactics using a variety of digital analytics and media tracking tools such as Google Analytics, Pardot and social media measurement tools, such as Hoot Suite and Klout, to measure ROI on thought leadership, social media, events and PR efforts
  • Assess relevant performance metrics based on established baselines/KPIs, develop testing plans to continuously improve email performance and adjust digital marketing tactics accordingly
  • Manage and segment contact lists using marketing automation software such as Pardot
  • Work with team to develop traditional and account-based marketing strategies for optimal flow of inbound and outbound leads
  • Be a brand ambassador. Lead by example and by the company values to ensure people across Tier1CRM feel proud and engaged in the company vision and culture, and be a positive influencer

What we look for:

  • 3-5 years experience in a B2B marketing operations or a digital marketing communications role
  • Strong project management and organizational skills and knowledge of marketing automation, web and social media platforms
  • Knowledge of the financial services industry a plus, preferably at a FinTech company or bank
  • Up-to-speed with current and online marketing techniques and best practices
  • Detail-oriented self-starter able to work both independently and in collaboration
  • Ability to manage delivery of projects in a cross functional, geographically dispersed environment in a timely and effective manner
  • Knowledge of web analytics tools (e.g. Google Analytics) and marketing automation tools (preferably Pardot and Salesforce); skills in search engine optimization (SEO), search engine marketing (SEM)
  • Experience with Adobe InDesign, Photoshop, Illustrator, Dreamweaver, or similar design/layout applications a plus

Please email or fax your cover letter and resume to:
Hiring Coordinator
Tier1CRM Inc.
Tel: (647) 251-3800
Fax:(647) 251-3801
email: careers@Tier1CRM.com (pdf or text format submissions only)
Only those individuals being considered will be contacted.

Tier1CRM is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.