Tier1CRM believes the future of enterprise software is Cloud Computing. Our focus is on creating innovative vertically specialized applications which run on the new Platform as a Service (PaaS) enabling technologies such as Salesforce’s Force.com.

Tier1CRM’s advanced CRM solutions help our clients to compete more effectively through faster access to relevant information, improved communication and higher levels of workflow automation.

Tier1CRM’s advanced CRM solutions help our clients to compete more effectively through faster access to relevant information, improved communication and higher levels of workflow automation.

Tier1CRM provides specialized Cloud Computing CRM solutions for Capital Markets and other financial services market segments. As an original product & consulting partner of Salesforce, Tier1CRM leverages a long history and deep financial services expertise to offer the powerful Tier1ACE™ product suite, with products and services for sell- and buy-side firms via the Salesforce AppExchange.

We currently have an opportunity for a Marketing savvy, creative and detailed oriented individual who has a passion and a flair for communicating with clients and software developers alike.

Our perfect candidate is someone who comes from a software development or FINTech environment who enjoys discovering, gathering and documenting requirements then turning them into workflows and features users can’t live without.

Seeing your hard work come to fruition, hearing clients are excited by the new features is what you live for so designing solutions to complex workflows is something you take pride in giving it a 360° scrutiny.

Product Marketing Manager

This role will take ownership of articulating the benefits of Tier1CRM’s solutions, products and features to strengthen our brand and drive revenue across sales and marketing. This position is responsible for overseeing product marketing requirements across the firm, as well as intuitively determining product promotion needs based on marketing activities. The Product Marketing Manager will be integral in the development of the sales enablement marketing materials and help educate clients, prospects, constituents and employees. This role is based in midtown Manhattan, reporting to the Chief Marketing Officer.

Primary responsibilities include:

  • Collaborate with product management and marketing communications to develop positioning that resonates with target buyer personas
  • Understand every aspect and nuance of the Tier1 product suite and translate technical language into value propositions and marketing differentiators
  • Work with sales and product teams to establish timeframes and confirm development milestones are met
  • Continue to expand communications for current clients and give quarterly product updates through roadmaps and other collateral
  • Analyze Capital Market industry trends to position our products in the market better
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers
  • Be actively involved in product launches and communicate these updates both internally and to existing clients and prospects
  • Manage Net Promoter Score surveys for client feedback and analysis to improve marketing and work cross-departmentally to improve the client experience
  • Conduct interviews and analyze data to gain better insight into customer satisfaction, use and potential upsell opportunities
  • Maintain distribution channels—sales enablement tools, website, PowerPoint library, etc.—to ensure accuracy of product knowledge
  • Supports all elements of marketing, communications, collateral management, presentations, creation and execution of email campaigns, editing and creating print materials
  • Support content such as white papers, case studies, infographics, videos and blog posts
  • Be a brand ambassador. Lead by example and by the company values to ensure people across Tier1CRM feel proud and engaged in the company vision and culture, and be a positive influencer

What we look for:

  • 3-5 years experience in a B2B fintech marketing communications role
  • Knowledge of the financial services industry, preferably at a FinTech company or bank, with proven experience marketing to capital markets audiences
  • Superior communication, writing and editing skills
  • Analytical and creative thinker, resourceful and well-organized
  • Up-to-speed with current and online marketing techniques and best practices
  • Must be detail-oriented self-starter able to work both independently and in collaboration
  • Demonstrated ability to manage delivery of projects/programs in a cross functional, geographically dispersed environment in a timely and effective manner
  • Demonstrated leadership skills and experience managing cross-functional teams
  • Excellent interpersonal skills at all levels, particularly with senior management and internal support functions within other departments
  • Experience with Adobe InDesign, Photoshop, Illustrator, Dreamweaver, or similar design/layout applications a plus
  • Knowledge of Salesforce Pardot or other Marketing automation platform a plus

Please email or fax your cover letter and resume to:
Hiring Coordinator
Tier1CRM Inc.
Tel: (647) 251-3800
Fax:(647) 251-3801
email: careers@Tier1CRM.com (pdf or text format submissions only)
Only those individuals being considered will be contacted.

Tier1CRM is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.