Tier1CRM partners with Street Contxt
Street Contxt, a fintech company that helps brokerages, independent research providers, and asset managers distribute, manage, and value research and commentary across all asset classes, and Tier1CRM, a leading provider of CRM solutions to the financial services industry, are integrating key business analytics from Street Contxt directly into the Tier1CRM platform.
Currently the sell side uses Tier1CRM as its Markets and Banking user interface, allowing them to have a “single pane of glass” view of their clients. Under this agreement, customers of both Street Contxt and Tier1CRM will be able to seamlessly review their personalised Street Contxt analytics via their existing Tier1CRM solution. The information provided, which includes content readership and engagement statistics, will help the sell side better understand their clients and interact with them more efficiently.
“Street Contxt’s data will allow our sell side clients to make faster and smarter decisions regarding who they engage with,” says Mark Notten, CEO of Tier1CRM. “Our customers live and breathe in their CRM systems and having to toggle between various services means lost value. By incorporating these new touch points directly into Tier1, we are providing our customers with a holistic picture of their clients’ interests and activity without leaving their screens. In turn, our customers focus less on manual research and more on activities that build their relationships.”
Street Contxt plays a central role in the financial industry by providing tools for sell side and independent research providers to deliver the most relevant content to the right clients at the right time. Content producers from research departments to sales and trading desks use Street Contxt to distribute and quantify engagement with research notes and reports, desk commentary, and news updates. Currently, more than 279,000 global market participants across more than 42,000 unique funds receive content distributed through Street Contxt.
“Our goal with this integration is to enrich the CRM experience for users by incorporating additional data sets under one roof,” says Blair Livingston, CEO of Street Contxt. “Tier1CRM is the gold standard for CRM solutions in the financial industry and we saw an opportunity to add value to their platform by providing a high-level subset of information that is unlike anything their customers currently have access to.”
Original content appears at institutionalassetmanager.co.uk